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It can be hard to know what labels to look out for when trying to shop sustainably.

Food labelling should and can be simple, but is often made to be quite confusing. Meat and dairy labels can be particularly misleading; many show idyllic images of picturesque, open fields, but in reality, the place where your sausage meat came from could look more like a factory than a farm.

By getting to know your Organic and Fairtrade from your ‘all natural’ and ‘farm fresh’, you’ll be able to make more sustainable food choices, and support farming methods which have less impact on the planet.