When ‘Love Food Hate Waste’ Came to Cardiff

Did you know that residents in Cardiff can each save £200 a year, simply by doing one thing differently?

LFHW 002If you were in the city this Thursday, there’s a good chance you spotted Love Food Hate Waste’s ‘Liquid Greens Machine.’ The infamous bright green van stopped by Cardiff Queen Street to help local residents save money on their food bills and to serve up some delicious treats – all of which were made from fruit and vegetables that are commonly thrown away from our homes. (Our favourite was the ‘Luscious Leftovers’ smoothie. Check out the recipe below.)

Cardiff is one of ten cities across the UK to be given a helping hand in fighting food waste between 2014-2016 with support from WRAP’s Love Food Hate Waste campaign and its partners in Cardiff Council and supermarket chain Sainsbury’s.

LFHW 003Emma Marsh, Head of Love Food Hate Waste said: “We all have our own reasons for why food gets thrown away at home, so there isn’t a one size fits all solution.

“We want to be able to get people to look at the huge volume of food and drink that’s ending up in the bin and consider the one thing they might do differently to make sure that food gets tasted, not wasted. From storing fresh fruit in the fridge to using the freezer better, to downloading our free App, to using the lovefoodhatewaste.com portion calculator – just doing one of these things can help everyone to waste less, save money, and help the environment.

LFHW 005“Retailers and brands also have an important role to play in making it easier for us to avoid throwing food away and I’m delighted that Sainsbury’s have committed to working with us over the next two years in Cardiff to make this a reality

“The Liquid Greens Machine is just one example of a creative way for people to experiment with the good food and drink they buy and try making something delicious and different as well as kicking off our exciting campaign in Cardiff.”

Share your top tips for getting the most out of your weekly shop on twitter at @FairFoodCardiff. #DoOneThingDifferently

Luscious Leftovers Smoothie

Recipe from Love Food Hate Waste

Ingredients:green smoothie

  • 1 inch slice of pineapple
  • 1 apple
  • 1 inch chunk of broccoli stem
  • A few spinach leaves
  • 1/2 stick of celery
  • 1/4 inch of ginger (skin on)
  • 1 inch slice of cucumber
  • Ice cubes


  1. Juice everything in a juicer
  2. Add ice to blender to crush and then add to juice
  3. Enjoy!


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